Meet Sabrina
Hi, I’m Sabrina Joyce, CMP, DES, Founder and Owner of Catalyst 360 Events.
I built Catalyst 360 around a simple idea: the best events and travel experiences should feel effortless to the people enjoying them, even when there are a thousand details happening behind the scenes.
For more than 12 years, I’ve designed and led corporate events, incentive programs, conferences, sales kickoffs, executive experiences, and destination programs for global brands including Google, LinkedIn, and Intuit. My experience spans intimate leadership gatherings and incentive travel to 3,000-person conferences and branded activations at global events with more than 20,000 attendees.
Today, I bring that experience to Catalyst 360, partnering with companies to create corporate events, incentive travel programs, executive retreats, destination meetings, and group experiences throughout the U.S. and internationally. From selecting the right destination and property to shaping the guest experience, managing logistics, and producing the event itself, I approach every program as one connected experience.
My approach combines big-picture strategy with hands-on execution. I bring together the right partners, properties, destinations, and creative teams for each program while staying closely involved from the first conversation through the final guest departure.
Whether we’re bringing people across town or across the world, the goal is the same: create an experience worth remembering.
All About Me
Areas of Expertise
Global Event Strategy & ExecutionLed end-to-end planning for events across the globe — from high-touch executive programs to full-scale conferences with up to 3,000 attendees. Also led branded booth experiences at global industry events with 20,000+ participants, including NAB, AWS re:Inforce, and Google Cloud Next. Experience spans both internal and external events, including incentives, sales kickoffs, customer summits, and strategic activations.
Team Leadership & Collaboration
5+ years of people leadership experience, managing teams of 3–17 event producers and coordinators. Known for building empowered, high-performing teams that deliver best-in-class programs.
Cross-Functional Program Management
Partner seamlessly across marketing, product, sales, legal, security, and external agencies to align event strategy with brand and business goals. Trusted collaborator who thrives in complex stakeholder environments.
Data-Driven Storytelling
Former Google analyst with deep expertise in using performance data to guide decisions. Build experiences that are measurable, scalable, and aligned with growth goals.
Creative Vision & Innovation
Obsessed with surprise-and-delight moments. Passionate about crafting brand experiences that break the mold — elevating events beyond logistics into storytelling.
Budget Management & ROI
Proven success managing budgets up to $20M, with a sharp focus on maximizing impact and efficiency. Known for delivering high NPS events while reducing spend.
Career Snapshot
Catalyst 360 Events (Freelance)
Managing Director | Jan 2025 – Present
Partnering with top brands on incentive programs, conferences, and experiential activations. Leading strategy and execution for projects ranging from global incentive trips to executive summits and trade show support.
SentinelOne
Senior Manager, Experiential & Events Marketing | Feb 2024 – Dec 2024
Intuit
Senior Program Manager, Sales Events | Jan 2022 – Feb 2024
Programs & Operations Manager, Sales Events | Oct 2020 – Jan 2022
Adecco (Contract at Google)
Senior Diversity Manager, Events – Women Techmakers | Nov 2017 – Apr 2019
LinkedIn
Global Program & Event Manager, R&D | Jul 2015 – Apr 2016
Google (11 years)
Staffing Programs Manager | Mar 2010 – Jun 2015
Program Analyst, People Operations | Nov 2008 – Mar 2010
AdWords Sales Manager | Jul 2007 – Oct 2008
AdWords Account Executive | Apr 2004 – Jun 2007
Education & Credentials
B.A. in Communications Advertising Studies – San Diego State University
Certified Meeting Professional (CMP) – Events Industry Council, renewed 2024
Digital Event Strategist (DES) – PCMA, 2024
Hybrid & Virtual Event Director – PCMA, 2024
Event Planning Certificate – NY Institute of Art & Design, 2017
Awards
Intuit – Dare Greatly Award (2022, from EVP Alex Chriss)
15+ Spotlight Awards for innovation, impact, and excellence